The Dollars and the Data: Evaluating the Real Costs of Conservation

As small and mid-sized producers prepare to enter the winter months, understanding the financial metrics behind soil health and conservation practices is critical to building long-term profitability and land resilience.

On Thursday, October 29, 2026, at 12:00 PM CT, Freedmen Heirs Foundation presents a flexible, on-demand installment in our Producers on the Rise Webinar Series, “The Dollars and the Data: Evaluating the Real Costs of Conservation, featuring Dr. Lawson Connor, Assistant Professor in the Department of Agricultural Economics and Agribusiness at the University of Arkansas.

Stream on Your Schedule

Recognizing that field schedules are demanding during the fall season, this session is being pre-recorded to allow producers to stream expert technical assistance at their convenience.

Because seed selection and planting windows vary across regions, climate zones, and production models, Dr. Connor will break down foundational economic principles while sharing regional decision-support resources to help row crop, specialty crop, and livestock operators plan an effective field transition.

Key Learning Pillars

• Winter Soil Health Economics: Financial metrics, long-term ROI, and risk reduction strategies of cover cropping versus leaving fields bare.
• Regional Resources: Frameworks for evaluating seed mix categories and accessing regional guides specific to your location.
• Navigating Transition Windows: Key timeline considerations and planning resources for moving fields smoothly into the winter season.

Submit Your Questions Before the Recording 

Make sure your operational challenges are included in the presentation. Producers who register by Sunday, October 18, 2026 can submit questions regarding winter soil health economics, cover cropping, or seed selection. Dr. Connor will review and answer selected producer questions during the filmed session.

Downloadable Reference Guide Included

Every registered producer will receive an email on release day containing direct video access paired with a free, co-branded reference sheet. Designed for quick reference, this downloadable guide features core resources to help you navigate your field transition.